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Jeffers Miruka (President at African Society of Association Executives)

Jeffers Miruka

President at African Society of Association Executives

Mr. Jeffers Miruka is a business events and associations expert from Kenya. He has a 12 years’ experience in the MICE and Associations industry. He is a founder and president of the African Society of Association Executives (AfSAE), a pan-African professional community of association executives that serves as the professional community of association executives and voice for those within the industry in Africa. He is also the CEO of the African Association of Agricultural Economists (AAAE. Jeffers serves as a co-founder and director of the Africa Association Management Company (AFAMCO), a premier Association Management Company (AMC) in Africa. He is a board member at the Association for Kenya Business Events (AKBE. He is internationally recognized in his numerous speaking roles in association forums, and as a contributor to various MICE and association webinars. Mr. Miruka is a 2019-2021 scholarship recipient of the Diversity Executive Leadership Program (DELP) at the Center for Association Leadership (ASAE) in Washington DC.

Gregg Talley (President and CEO of Talley Management Group)

Gregg Talley

President and CEO of Talley Management Group

Gregg founded TMG in 1987 with his father after prior experience in association and event management along with destination marketing experience. For the past 33 years TMG has provided association management services and consulting to national and international associations. In addition, TMG provides major event and citywide convention planning for clients across the US and around the globe working as a core PCO.

In 2016, Gregg helped launch the African Society of Association Executives as a Management Advisor and provides training and education across the continent to African association leaders on a pro bono basis.

In 2018, Gregg launched association management company joint ventures in Africa, based in Nairobi, Kenya and India, based in Delhi. He is a frequent traveler to Kenya where he has family.

Gregg also consults with destinations globally at the city and national level on business event strategy and national association development to align with strategic growth sectors.

Gregg serves on many destination and national advisory boards and is active in speaking and writing about industry issues. He is a past National Chair of the Professional Convention Management Association (PCMA) and is currently Treasurer on the Board of the International Convention and Congress Association (ICCA).

Nicanor Sabula (MD at AFAMCO)

Nicanor Sabula


Nicanor joined AFAMCO as the company’s first Managing Director and to oversee the company’s growth in Africa. Nicanor has a proven track record of success in the non-profit and association space. Earning his bachelor’s degree from Egerton University in Kenya, he went on to secure a Master’s Degree in Project Planning and Management from the University of Nairobi. He has more than 15 years of practical experience in managing Associations as a senior executive.