African Society of Association Executives

AfSAE is the professional voice for association management profession in Africa

https://afsae.org

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Event Details

The year 2020 has emerged as the most redefining moment for Associations not only in Africa but across the world. The Covid-19 pandemic, has not only changed how associations conduct their business activities, but also redefined the way these activities will be conducted into the future. In the post-Covid-19 pandemic world, it is only those Associations that demonstrate agility and adaptability that will survive.


There is no doubt that the pandemic has created unprecedented disruptions resulting in the restructuring of Associations' leadership and governance structures; redesigning of membership communications and engagement; revision of revenue models; and remodeling of association events among others. Associations beyond 2020 will definitely look different.


The AfSAE virtual Africa Association Summit (AAS2) is organised to dissect the do's and don'ts while offering opinion on what a successful Association need to be doing now in anticipation of tomorrow.


This virtual event will be highlighting the ever-important role of associations in our communities by focusing on the following thematic areas:

  1. Strategy
  2. Governance/Leadership
  3. Engagement/Membership
  4. Communications
  5. Collaborations/Stakeholders/partnerships/Mergers
  6. Events
  7. Financial Sustainability
  8. Technology

Speakers

Prof. PLO Lumumba (Kenyan Lawyer & Pan-Africanist)

Prof. PLO Lumumba

Kenyan Lawyer & Pan-Africanist

Dr. Alex Granger (Thinkshifter | Global Speaker | Life Coach | Author)

Dr. Alex Granger

Thinkshifter | Global Speaker | Life Coach | Author

Clayonia Colbert-Dorsey (American Speech-Language-Hearing Association -ASHA)

Clayonia Colbert-Dorsey

American Speech-Language-Hearing Association -ASHA

Nycole M. Joiner, CAE (Healthcare Businesswomen's Association -HBA)

Nycole M. Joiner, CAE

Healthcare Businesswomen's Association -HBA

Camille Sanders, CAE, PCM (Water Environment Federation)

Camille Sanders, CAE, PCM

Water Environment Federation

Michael Martinez, CAE (Digital Marketing & Communications Consultant)

Michael Martinez, CAE

Digital Marketing & Communications Consultant

Haley Jones, CAE (American Staffing Association)

Haley Jones, CAE

American Staffing Association

Sharmila Sandhu, JD (American Occupational Therapy Association (AOTA))

Sharmila Sandhu, JD

American Occupational Therapy Association (AOTA)

Blanca Campos, M.P.A (Community Behavioral Healthcare Association of Illinois (CBHA))

Blanca Campos, M.P.A

Community Behavioral Healthcare Association of Illinois (CBHA)

Jay Cariño, MBA, CAE (Association for Nutrition & Foodservice Professionals)

Jay Cariño, MBA, CAE

Association for Nutrition & Foodservice Professionals

Jacinta Nzioka (Kenya National Convention Bureau)

Jacinta Nzioka

Kenya National Convention Bureau

Londi Khumalo (Niche Partners)

Londi Khumalo

Niche Partners

Aynia Dorsey (Advocate, Alzheimer's Association, National Capital Area)

Aynia Dorsey

Advocate, Alzheimer's Association, National Capital Area

Octavio 'Bobby' Peralta (Philippine Council of Associations and Association Executives (PCAAE))

Octavio 'Bobby' Peralta

Philippine Council of Associations and Association Executives (PCAAE)

Chloe Menhinick (Gaining Edge)

Chloe Menhinick

Gaining Edge

Eric L. Schmidt (Glue Up)

Eric L. Schmidt

Glue Up

Dr. Elizabeth Gitau (Kenya Medical Association (KMA))

Dr. Elizabeth Gitau

Kenya Medical Association (KMA)

Kevan Jones, CAE (Southern African Communications Industries Association (SACIA))

Kevan Jones, CAE

Southern African Communications Industries Association (SACIA)

Gregg Talley (President and CEO of Talley Management Group)

Gregg Talley

President and CEO of Talley Management Group

Jeffers Miruka (African Society of Association Executives)

Jeffers Miruka

African Society of Association Executives

Naila Farouky (Arab Foundations Forum)

Naila Farouky

Arab Foundations Forum

Martha Makenge (East African Civil Society Organisations’ Forum (EACSOF))

Martha Makenge

East African Civil Society Organisations’ Forum (EACSOF)

Esmaré Steinhöfel (International Congress and Convention Association (ICCA))

Esmaré Steinhöfel

International Congress and Convention Association (ICCA)

Luc Armand Bodea (Society for Aids in Africa (ICASA))

Luc Armand Bodea

Society for Aids in Africa (ICASA)

Glenn Farred (SADC Council of Non-Governmental Organizations (SADC-CNGO))

Glenn Farred

SADC Council of Non-Governmental Organizations (SADC-CNGO)

Heidi Goubran (Africa Society for Blood Transfusion (AfSBT))

Heidi Goubran

Africa Society for Blood Transfusion (AfSBT)

Frank Murangwa (Rwanda Convention Bureau)

Frank Murangwa

Rwanda Convention Bureau

Komlan Messie (West African Civil Society Forum (WACSOF))

Komlan Messie

West African Civil Society Forum (WACSOF)

Bjorn Hufkie (South Africa National Convention Bureau (SANCB))

Bjorn Hufkie

South Africa National Convention Bureau (SANCB)

Nicanor Sabula (Moderator)

Nicanor Sabula

Moderator

Agenda

  • September 24, 2020

  • September 25, 2020

September 24, 2020

WELCOME

2:00 PM - 2:30 PM
Welcome from Presenting Sponsor SANCB
WELCOME & Presentation by South Africa National Convention Bureau (SANCB) Bjorn Hufkie, GM: MIC Sales, SANCB

PLENARY

2:30 PM
Opening Keynote: Reimagining African Civil Societies Beyond AGENDA 2063
Reimagining African Civil Societies Beyond AGENDA 2063
Prof. PLO Lumumba (Kenyan Lawyer & Pan-Africanist)
3:00 PM - 3:45 PM
Panel Discussion 1: Redefining Associations Beyond 2020
2020 is a redefining year for Associations not only in Africa but across the world. In the post-COVID-19 pandemic world, it is only those Associations that demonstrate agility and adaptability that will survive 2020 and beyond. The pandemic has created unprecedented disruptions occasioning restructuring of Association leadership and governance structures, redesigning of membership communications and engagement, revision of revenue models and remodeling of association events among others. It is with no doubt that Associations Beyond 2020 will look different. Panelists during this session will deep-dive into the nature, structure, form, and substance of the African Association of future dissecting the dos and don’ts while offering an opinion on what a successful Association needs to be doing now in anticipation of the future. Panelists: 1. Jeffers Miruka – African Society of Association Executives (AfSAE) 2. Kevan Jones - Southern African Communications Industries Association (SACIA) 3. Heidi Goubran - Africa Society for Blood Transfusion 4. Luc Bodea- Director of the International Conference on AIDS and STIs in Africa (ICASA) and the Coordinator of the Society for AIDS in Africa (SAA).
Kevan Jones, CAE (Southern African Communications Industries Association (SACIA))
Jeffers Miruka (African Society of Association Executives)
Luc Armand Bodea (Society for Aids in Africa (ICASA))
Heidi Goubran (Africa Society for Blood Transfusion (AfSBT))
3:45 PM - 3:55 PM
WELLNESS BREAK
3:55 PM - 4:15 PM
Rising on Ancestral Wings: Embracing Our Shared Hopes to Create Enduring Legacy
Adversity is often the catalyst for strategic planning. During this time of world-wide contagion, COVID-19 has created hardship far exceeding that which was faced during the 1918 flu pandemic. Health disparities, economic instability, employment infrastructure, as well as social equality have been called into question. Fear and chaos abound. Former South African president, Nelson Mandela said, “I learned that courage was not the absence of fear, but the triumph over it.” This historic moment gives rise to critical perspective-taking, that is incumbent upon us all. Join this mother-daughter team, on a cross-generational journey, reflective of strategic victory. As the eldest grandchild and eldest great-grand-daughter of an American Tuskegee Airmen, this duo will take us on a journey illustrating the magnitude of enduring legacy. Leave this session knowing that together, we with our common bonds, have the power to answer tomorrow’s challenges, even in the face of adversity. LEARNING OUTCOMES: (1) Attendees will recognize the need for foresight, as it relates to strategic future planning. (2) Attendees will list key strategic resilience drivers, especially in the face of catastrophes. (3) Attendees will analyze the principles of struggle-recovery, related to resilience, and identify ways to build this concept. (4) Attendees will identify process action steps that can be utilized to facilitate strategic vision.
Clayonia Colbert-Dorsey (American Speech-Language-Hearing Association -ASHA)
Aynia Dorsey (Advocate, Alzheimer's Association, National Capital Area)
4:15 PM - 4:35 PM
Beyond the Numbers: The Relationship Between Finance and Strategy
Finance is more than “number crunching”. One of the most important functions of the financial leader is to safeguard the association’s assets, which begins with understanding and contributing to the organization’s operating strategy. Thus, there must be a purposeful relationship between finance and organizational strategy. Learning Objectives: * What will attendees learn and be able to do as a result of your session? Good learning objectives are short and action-oriented. Please note: a 60-minute session should have no more than three learning objectives, and sessions 25 minutes long should have no more than two. Learning Objectives: 1. Data is King. Who owns the data? 2. Collaboration fuels innovation. 3. Think Big! Transition from tactical leader to strategic partner.
Nycole M. Joiner, CAE (Healthcare Businesswomen's Association -HBA)
4:35 PM - 4:55 PM
Mission Critical: Membership Marketing in Tough Times
The global community is navigating a public health emergency, and economies are in crisis. The result is an undeniable impact on associations, our members, and the industries they represent. Perhaps now, more than ever, associations must continue to demonstrate value to prospects and members. How will your organization reach core audiences with its value proposition? Is there a plan? If not, this session is for you. Participants will learn to identify key marketing channels, define core elements of a membership marketing plan, and set measurable goals for success. Participants will also receive a digital membership marketing plan template and tips to help jump-start planning for the coming year. Takeaways/Learning Objectives: 1. Participants will learn to identify marketing channels key to their membership development efforts. 2. Participants will review the core elements of a membership marketing plan and explore how each contributes to the association’s success. 3. Participants will learn how to define key benchmarks for their membership marketing efforts and set measurable goals for success.
Camille Sanders, CAE, PCM (Water Environment Federation)
4:55 PM - 5:15 PM
The Do’s and Don’ts of Effective Board Governance
Haley Jones, CAE (American Staffing Association)
Jay Cariño, MBA, CAE (Association for Nutrition & Foodservice Professionals)
5:15 PM - 5:35 PM
Advocacy Skill Building for Association Professionals
Associations need effective policy advocates, and this webinar will show you how. Learn tips on the “dos and don’ts” of advocacy, handling a meeting with a policy decision-maker like a professional, and making an effective case for your issue to policymakers. This webinar will give you the skills and comfort level to stand up and advocate for your organization, regardless of whether you are advocating to a government official, funding source or local decision-making body. Learning Objectives: At the completion of this session, participants will: • Learn how to build relationships with decision-makers to successfully obtain the meeting • Learn to skillfully use association facts, data and/or cases to tell your story • Navigate the underlying policy or rule-making structure to build your case, such as legislation or regulation • Understand how to build consensus or a base of support for your association issue
Sharmila Sandhu, JD (American Occupational Therapy Association (AOTA))
Blanca Campos, M.P.A (Community Behavioral Healthcare Association of Illinois (CBHA))
5:35 PM - 5:55 PM
Digital Marketing and Communications: Owned and Paid.
Fundamentals of marcom: Strategies, tools, and tactics
Michael Martinez, CAE (Digital Marketing & Communications Consultant)
5:55 PM - 6:15 PM
Panel Discussion 2:
Contextualizing the Content to Reality of African Associations 1. Elizabeth Gitau 2. Mungai Nfi 3. Gregg Talley

Sponsors and Partners

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