African Society of Association Executives

AfSAE is the professional voice for association management profession in Africa

https://afsae.org

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Event Details

The year 2020 has emerged as the most redefining moment for Associations not only in Africa but across the world. The Covid-19 pandemic, has not only changed how associations conduct their business activities, but also redefined the way these activities will be conducted into the future. In the post-Covid-19 pandemic world, it is only those Associations that demonstrate agility and adaptability that will survive.


There is no doubt that the pandemic has created unprecedented disruptions resulting in the restructuring of Associations' leadership and governance structures; redesigning of membership communications and engagement; revision of revenue models; and remodeling of association events among others. Associations beyond 2020 will definitely look different.


The AfSAE virtual Africa Association Summit (AAS2) is organised to dissect the do's and don'ts while offering opinion on what a successful Association need to be doing now in anticipation of tomorrow.


This virtual event will be highlighting the ever-important role of associations in our communities by focusing on the following thematic areas:

  1. Strategy
  2. Governance/Leadership
  3. Engagement/Membership
  4. Communications
  5. Collaborations/Stakeholders/partnerships/Mergers
  6. Events
  7. Financial Sustainability
  8. Technology

Speakers

Prof. PLO Lumumba (Kenyan Lawyer & Pan-Africanist)

Prof. PLO Lumumba

Kenyan Lawyer & Pan-Africanist

Dr. Alex Granger (Thinkshifter | Global Speaker | Life Coach | Author)

Dr. Alex Granger

Thinkshifter | Global Speaker | Life Coach | Author

Clayonia Colbert-Dorsey (American Speech-Language-Hearing Association -ASHA)

Clayonia Colbert-Dorsey

American Speech-Language-Hearing Association -ASHA

Nycole M. Joiner, CAE (Healthcare Businesswomen's Association -HBA)

Nycole M. Joiner, CAE

Healthcare Businesswomen's Association -HBA

Camille Sanders, CAE, PCM (Water Environment Federation)

Camille Sanders, CAE, PCM

Water Environment Federation

Michael Martinez, CAE (Digital Marketing & Communications Consultant)

Michael Martinez, CAE

Digital Marketing & Communications Consultant

Haley Jones, CAE (American Staffing Association)

Haley Jones, CAE

American Staffing Association

Sharmila Sandhu, JD (American Occupational Therapy Association (AOTA))

Sharmila Sandhu, JD

American Occupational Therapy Association (AOTA)

Blanca Campos, M.P.A (Community Behavioral Healthcare Association of Illinois (CBHA))

Blanca Campos, M.P.A

Community Behavioral Healthcare Association of Illinois (CBHA)

Jay Cariño, MBA, CAE (Association for Nutrition & Foodservice Professionals)

Jay Cariño, MBA, CAE

Association for Nutrition & Foodservice Professionals

Jacinta Nzioka (Kenya National Convention Bureau)

Jacinta Nzioka

Kenya National Convention Bureau

Londi Khumalo (Niche Partners)

Londi Khumalo

Niche Partners

Aynia Dorsey (Advocate, Alzheimer's Association, National Capital Area)

Aynia Dorsey

Advocate, Alzheimer's Association, National Capital Area

Octavio 'Bobby' Peralta (Philippine Council of Associations and Association Executives (PCAAE))

Octavio 'Bobby' Peralta

Philippine Council of Associations and Association Executives (PCAAE)

Chloe Menhinick (Gaining Edge)

Chloe Menhinick

Gaining Edge

Eric L. Schmidt (Glue Up)

Eric L. Schmidt

Glue Up

Dr. Elizabeth Gitau (Kenya Medical Association (KMA))

Dr. Elizabeth Gitau

Kenya Medical Association (KMA)

Kevan Jones, CAE (Southern African Communications Industries Association (SACIA))

Kevan Jones, CAE

Southern African Communications Industries Association (SACIA)

Gregg Talley (President and CEO of Talley Management Group)

Gregg Talley

President and CEO of Talley Management Group

Jeffers Miruka (African Society of Association Executives)

Jeffers Miruka

African Society of Association Executives

Naila Farouky (Arab Foundations Forum)

Naila Farouky

Arab Foundations Forum

Martha Makenge (East African Civil Society Organisations’ Forum (EACSOF))

Martha Makenge

East African Civil Society Organisations’ Forum (EACSOF)

Esmaré Steinhöfel (International Congress and Convention Association (ICCA))

Esmaré Steinhöfel

International Congress and Convention Association (ICCA)

Luc Armand Bodea (Society for Aids in Africa (ICASA))

Luc Armand Bodea

Society for Aids in Africa (ICASA)

Glenn Farred (SADC Council of Non-Governmental Organizations (SADC-CNGO))

Glenn Farred

SADC Council of Non-Governmental Organizations (SADC-CNGO)

Heidi Goubran (Africa Society for Blood Transfusion (AfSBT))

Heidi Goubran

Africa Society for Blood Transfusion (AfSBT)

Frank Murangwa (Rwanda Convention Bureau)

Frank Murangwa

Rwanda Convention Bureau

Komlan Messie (West African Civil Society Forum (WACSOF))

Komlan Messie

West African Civil Society Forum (WACSOF)

Bjorn Hufkie (South Africa National Convention Bureau (SANCB))

Bjorn Hufkie

South Africa National Convention Bureau (SANCB)

Nicanor Sabula (Moderator)

Nicanor Sabula

Moderator

Agenda

  • September 24, 2020

  • September 25, 2020

September 24, 2020

WELCOME

2:00 PM - 2:30 PM
Welcome from Presenting Sponsor SANCB
WELCOME &
Presentation by South Africa National Convention Bureau (SANCB)
Bjorn Hufkie, GM: MIC Sales, SANCB

PLENARY

2:30 PM - 3:00 PM
Opening Keynote: Reimagining African Civil Societies Beyond AGENDA 2063
Reimagining African Civil Societies Beyond AGENDA 2063
Prof. PLO Lumumba (Kenyan Lawyer & Pan-Africanist)
Prof. PLO Lumumba
Professor PLO Lumumba is the Founder of the PLO Lumumba Foundation and a consultant with Lumumba and Lumumba Advocates, a member of the Africa Justice Group (AJG). He is an Advocate of the High Courts of Kenya and Tanganyika and a certified mediator. He is a Fellow of the Institute of Certified Public Secretaries of Kenya FCPS (K), a Fellow of the Kenya Institute of Management (FKIM) and Honorary Fellow of the African Academy of Sciences (FAAS). He is the Chairman of Farafina Investment Group in Monrovia, Liberia and Economic Strategic Growth and Development Initiative for Africa based in Nigeria. He has authored several books on diverse subjects. With several speeches on diverse subjects delivered in and outside Africa, Lumumba is recognized as one of the leading public speakers in Africa and the African in Diaspora. He is the founder of several organizations including the PLO Lumumba Foundation, a charitable organization that has been in operation since 1990. He has also been twice recognized as one of the 100 most influential Africans.
3:00 PM - 3:45 PM
Panel Discussion 1: Redefining Associations Beyond 2020
2020 is a redefining year for Associations not only in Africa but across the world. In the post-COVID-19 pandemic world, it is only those Associations that demonstrate agility and adaptability that will survive 2020 and beyond. The pandemic has created unprecedented disruptions occasioning restructuring of Association leadership and governance structures, redesigning of membership communications and engagement, revision of revenue models and remodeling of association events among others. It is with no doubt that Associations Beyond 2020 will look different.

Panelists during this session will deep-dive into the nature, structure, form, and substance of the African Association of future dissecting the dos and don’ts while offering an opinion on what a successful Association needs to be doing now in anticipation of the future.

Panelists:
1. Jeffers Miruka – African Society of Association Executives (AfSAE)
2. Kevan Jones - Southern African Communications Industries Association (SACIA)
3. Heidi Goubran - Africa Society for Blood Transfusion
4. Luc Bodea- Director of the International Conference on AIDS and STIs in Africa
(ICASA) and the Coordinator of the Society for AIDS in Africa (SAA).
Kevan Jones, CAE (Southern African Communications Industries Association (SACIA))
Kevan Jones, CAE
Kevan Jones is the Executive Director of the Southern African Communications Industries Association (SACIA), a SAQA-recognised professional body covering the media and entertainment industry. He has held leadership positions in several Associations across Africa and the Middle East. He is a fellow of the Institute of Association Leadership in the UK and holds CAE designations from both the American and Canadian Societies of Association Executives. He holds an MA degree from Regents University London School of Psychotherapy and Psychology.
Jeffers Miruka (African Society of Association Executives)
Jeffers Miruka
Mr. Jeffers Miruka is a business events and associations expert from Kenya. He has a 12 years’ experience in the MICE and Associations industry. He is a founder and president of the African Society of Association Executives (AfSAE), a pan-African professional community of association executives that serves as the professional community of association executives and voice for those within the industry in Africa. He is also the CEO of the African Association of Agricultural Economists (AAAE. Jeffers serves as a co-founder and director of the Africa Association Management Company (AFAMCO), a premier Association Management Company (AMC) in Africa. He is a board member at the Association for Kenya Business Events (AKBE. He is internationally recognized in his numerous speaking roles in association forums, and as a contributor to various MICE and association webinars. Mr. Miruka is a 2019-2021 scholarship recipient of the Diversity Executive Leadership Program (DELP) at the Center for Association Leadership (ASAE) in Washington DC.
Luc Armand Bodea (Society for Aids in Africa (ICASA))
Luc Armand Bodea
Luc Armand Hegesiste Bodea is the Director of the International Conference on AIDS and STIs in Africa (ICASA) and the Coordinator of the Society for AIDS in Africa (SAA) custodian of ICASA. Since 2006 when he joined the organization as SAA coordinator, he has revamped its governance system to increase accountability and good governance and to improve its leading role as the unique platform for Africa in terms of advocacy and knowledge sharing on AIDS, TB and new emerging viral infection. Milestone achievements have been recorded under his stewardship with his background in Business Management and incredible experience of over 20 years in high level managerial positions working with for-Profit and Not-for-Profit Organizations in Benin Republic, Nigeria and Ghana. The most significant achievement is the establishment of the Permanent Secretariat of the Society for AIDS in Africa in Ghana since 2009 with 20 staff. He has since been in charge of the organization of the prestigious ICASA and steering the affairs of the society that organize ICASA with 7000 to 11,000 delegates every two years from 132 countries.
Heidi Goubran (Africa Society for Blood Transfusion (AfSBT))
Heidi Goubran
Dr. Heidi Goubran is the Communications Manager of Africa Society for Blood Transfusion (AfSBT), a self-sustaining society existing since 1997, mandated to advocate for the highest ethical and professional standards and skills in blood transfusion across the African continent. Heidi is a medical doctor with a dual post graduate specialization in Transfusion Medicine and Healthcare Business Administration. She has 20-plus years of professional experience in the fields of healthcare management, fundraising, government relations, policy analysis, and project management. Before joining AfSBT, she served as Health Programme Coordinator for the UN Migration Agency- IOM, overseeing strategies to reduce health disparities among vulnerable populations through strategic grant allocation, systems and policy change. She is a member of the board and member of panel experts of several national and international societies. She has been published in professional and academic journals, authored and co-authored more than 20 publications, books, guidelines, and papers. She received several awards, among which, an award from the International Society for Blood Transfusion for her significant contribution in strengthening Blood Transfusion Practice within Egypt.
3:45 PM - 3:55 PM
WELLNESS BREAK
3:55 PM - 4:15 PM
Rising on Ancestral Wings: Embracing Our Shared Hopes to Create Enduring Legacy
Adversity is often the catalyst for strategic planning. During this time of world-wide contagion, COVID-19 has created hardship far exceeding that which was faced during the 1918 flu pandemic. Health disparities, economic instability, employment infrastructure, as well as social equality have been called into question. Fear and chaos abound. Former South African president, Nelson Mandela said, “I learned that courage was not the absence of fear, but the triumph over it.” This historic moment gives rise to critical perspective-taking, that is incumbent upon us all. Join this mother-daughter team, on a cross-generational journey, reflective of strategic victory. As the eldest grandchild and eldest great-grand-daughter of an American Tuskegee Airmen, this duo will take us on a journey illustrating the magnitude of enduring legacy. Leave this session knowing that together, we with our common bonds, have the power to answer tomorrow’s challenges, even in the face of adversity.

LEARNING OUTCOMES:

(1) Attendees will recognize the need for foresight, as it relates to strategic future planning.

(2) Attendees will list key strategic resilience drivers, especially in the face of catastrophes.

(3) Attendees will analyze the principles of struggle-recovery, related to resilience, and identify ways to build this concept.

(4) Attendees will identify process action steps that can be utilized to facilitate strategic vision.
Clayonia Colbert-Dorsey (American Speech-Language-Hearing Association -ASHA)
Clayonia Colbert-Dorsey
Eldest grandchild of United States Congressional Gold Medal Recipient and Tuskegee Airmen, William A. Colbert, Jr., Clayonia Colbert-Dorsey was born and raised in Maryland, among the mountains of Appalachia. Her familial roots and growth as an African-American woman, were enriched by living beneath the “wings” of a historical icon, her grandfather. Diagnosed with unilateral retinoblastoma (a rare/often-malignant cancer) at the age of two, Clayonia embraced life beyond fear; learning that every day of our existence takes courage. Accordingly, she believes in words by Ralph Waldo Emerson, “to know that even one life has breathed easier because you have lived . . .this is to have succeeded.” Embracing the above life journey, a commitment to Servant Leadership was forged. Clayonia has gone on to hold positions in both federal and state government, as well as academia. Currently, she serves as Manager, Continuing Education Provider Services, for the American Speech-Language Hearing Association (ASHA), where she manages a caseload of over 110 continuing education groups from across the United States and Canada. With a volunteer heart, Clayonia is a member of the American Society of Association Executives (ASAE); and currently serves as Chairperson of ASAE’s National Capital Area Advisory Council. Recently she was selected as a 2019-2021 ASAE Diversity and Executive Leadership Program Scholar. Additionally, she completed the ASAE Certificate Program in Association Management and was a member of the ASAE Future Leaders Class of 2015. Clayonia is also a member of the East Coast Chapter of Tuskegee Airmen International and serves on the Board of Trustees for her church, White Rock Independent Methodist Episcopal. She is an avid writer and speaker, having made countless educational/motivational presentations. Clayonia attended Allegany College of Maryland, earning an Associate Arts Degree in Executive Secretarial Science. After years of work, she entered Nyack college, pursuing Bachelor’s study in Organizational Management, where she earned honors and was inducted into Omicron Psi National Honor Society. She is the daughter of Anna (Hudson) and William Colbert, of Cumberland, MD. Clayonia resides in Gaithersburg, Maryland with her husband Neal; they are the proud parents of two children, Duaeno and Aynia Dorsey.
Aynia Dorsey (Advocate, Alzheimer's Association, National Capital Area)
Aynia Dorsey
Aynia ViVique Dorsey is the daughter of Neal and Clayonia Dorsey. She is the proud great-granddaughter of Congressional Gold Medal Recipient and Documented Original Tuskegee Airmen (DOTA), the late William Augustus Colbert, Jr., who was in Aynia’s life until the time of his passing in 2015. Born seven weeks prematurely, Aynia is a survivor who has grown, thrived, and excelled. Through educational attainment, Aynia describes herself as a health advocate and motivational speaker. Graduating with a Master of Science degree in Occupational Therapy, from Howard University in Washington, DC, Aynia has a keen interest in Alzheimer’s Awareness. Her platform service, “Colbert’s Wings,” pays homage to her late, great-grandfather and all those whose lives have been impacted by Alzheimer’s. As such, Aynia currently serves on the District of Columbia’s Walk to End Alzheimer’s Committee, as well as serves as a member of the Event Experience Subcommittee. Miss Dorsey is also a member of the University of Pittsburgh’s Alzheimer’s Disease Research Center Community Advisory Council. Previously, she served on Pittsburgh’s Walk to End Alzheimer’s Committee (three years), both on the New Team Recruitment Subcommittee and the Team Retention Subcommittee. Miss Dorsey is a National Board for Certification in Occupational Therapy (NBCOT) registered occupational therapist, licensed in the State of Maryland. Aynia is an active member of White Rock Independent Methodist Episcopal Church in Sykesville, Maryland, where she was christened at the age of four months. Aynia was a three-year recipient of White Rock’s Eliza D. Kane Academic Memorial Scholarship and was also awarded the Fruit of the Spirit Book Scholarship presented by Saint Luke United Methodist Church, also in Sykesville, Maryland.
4:15 PM - 4:35 PM
Beyond the Numbers: The Relationship Between Finance and Strategy
Finance is more than “number crunching”. One of the most important functions of the financial leader is to safeguard the association’s assets, which begins with understanding and contributing to the organization’s operating strategy. Thus, there must be a purposeful relationship between
finance and organizational strategy.

Learning Objectives:
* What will attendees learn and be able to do as a result of your session? Good learning
objectives are short and action-oriented. Please note: a 60-minute session should have no more
than three learning objectives, and sessions 25 minutes long should have no more than two.

Learning Objectives:
1. Data is King. Who owns the data?
2. Collaboration fuels innovation.
3. Think Big! Transition from tactical leader to strategic partner.
Nycole M. Joiner, CAE (Healthcare Businesswomen's Association -HBA)
Nycole M. Joiner, CAE
Nycole M. Joiner, MS, CAE, is a senior finance professional with more than 25 years of progressive experience in association management and finance sectors. Her diverse experience includes leadership of finance and operations teams, strategic work with Board committees and development of operational strategies and tactical plans for associations and other types of nonprofit organizations. Joiner strongly believes in the value of education and community. She served as Adjunct Professor in Accounting at a college for five years. In addition, she actively leads, and is a member of, the Finance Committee for a start-up organization in North Carolina. Joiner was also one of 12 individuals, each from underrepresented identity groups, hand selected by the American Society of Association Executives (ASAE) to join an accelerated leadership development program. DELP Scholars, as they are known, are selected based on professional achievements and leadership skills. Her two-year term (2019-2021) within this professional program has a strong focus upon education, mentoring, and volunteer service in the association community. Joiner earned a Bachelor of Science degree in Accounting from Morgan State University in Baltimore, MD, and Master of Science degree in Accounting Information Systems from Strayer University in Washington, DC.
4:35 PM - 4:55 PM
Mission Critical: Membership Marketing in Tough Times
The global community is navigating a public health emergency, and economies are in crisis. The result is an undeniable impact on associations, our members, and the industries they represent. Perhaps now, more than ever, associations must continue to demonstrate value to prospects and members. How will your organization reach core audiences with its value proposition? Is there a plan? If not, this session is for you. Participants will learn to identify key marketing channels, define core elements of a membership marketing plan, and set measurable goals for success. Participants will also receive a digital membership marketing plan template and tips to help jump-start planning for the coming year.

Takeaways/Learning Objectives:

1. Participants will learn to identify marketing channels key to their membership development efforts.

2. Participants will review the core elements of a membership marketing plan and explore how each contributes to the association’s success.

3. Participants will learn how to define key benchmarks for their membership marketing efforts and set measurable goals for success.
Camille Sanders, CAE, PCM (Water Environment Federation)
Camille Sanders, CAE, PCM
Camille Sanders, CAE, PCM is an experienced nonprofit strategist, specializing in membership and marketing. Camille has spent nearly two decades working with associations and other types of mission-focused, nonprofit organizations to measurably grow membership constituencies, develop strategic marketing and communications plans, and lead successful programs that strengthen member and donor engagement. In addition to her abilities as a strategic leader, Camille is an experienced project lead skilled in developing and implementing intricate tactical plans, building consensus with individuals and among teams, and efficiently directing operations. She has led the development and launch of a high-profile planned giving program for one of the country's largest and most influential political action committees, served on the core implementation team responsible for the successful launch of an association management system, and directed an organizational re-brand of membership and conference collateral (for programs yielding more than six million dollars in annual revenue). Camille regularly gives back to her community as a volunteer for organizations that feed the hungry and homeless. She is also an active member of the American Society of Association Executives (ASAE), where she currently serves on the organization's Ethics Committee. In 2019, she earned the highly respected Certified Association Executive (CAE) credential. She was also selected for ASAE's highly respected Diversity Executive Leadership Program (DELP) program. DELP Scholars, as program participants are known, are selected based on professional achievements and leadership skills. Her two-year term (2019-2021) within this professional program has a strong focus on education, mentoring, and volunteer service in the association community. Camille has also earned the American Marketing Association's Professional Certified Marketer (PCM) credential and is a graduate of Liberty University.
4:55 PM - 5:15 PM
The Do’s and Don’ts of Effective Board Governance
Haley Jones, CAE (American Staffing Association)
Haley Jones, CAE
Haley M. Jones, CAE, is the senior manager of member engagement at the American Staffing Association (ASA). At ASA, Haley provides oversight to the organization’s Inclusion, Diversity, and Equity Advocacy (IDEA) Group and initiatives, the state network council program, and the ASA-affiliated chapter network. She provides strategic guidance to volunteer leaders to strengthen grassroots legislative advocacy efforts at the state level and provide local networking and educational opportunities to members. Haley’s areas of expertise include volunteer management, leadership development, and identifying new ways to increase member engagement, especially as it pertains to members in underrepresented groups. Haley has been a member of the American Society of Association Executives (ASAE) since 2011. She has served on the Component Relations and Volunteer Management Section Council and authored several articles on component relations. In 2019, Haley was selected as one of 12 ASAE Diversity Executive Leadership Program (DELP) scholars. Additionally, Haley is an active volunteer with the National Blood Clot Alliance (NBCA), a nonprofit organization dedicated to advancing the prevention, early diagnosis, and successful treatment of life-threatening blood clots and clot-provoked strokes. Haley also regularly plans and coordinates volunteer and fundraising opportunities for underserved groups in her community. A native Washingtonian, Haley received her bachelor’s degree in psychology from The Catholic University of America in Washington, D.C., and earned the ASAE Certified Association Executive credential in 2018.
Jay Cariño, MBA, CAE (Association for Nutrition & Foodservice Professionals)
Jay Cariño, MBA, CAE
Jay Cariño has been in the Association Industry for over 15 years and is currently the VP of Member Services at ANFP. He oversees leadership development for members, including nomination process, training, and board/committee volunteer recruitment efforts. Develop and oversee implementation of strategies and operational issues affecting membership acquisition and engagement, keeping the focus on members’ needs. Lead Member Services, Volunteerism, and Chapters management. Previously he served as Director of Customer Relations & Ombudsman and other roles for American Health Information Management Association for over five years. He was responsible for assessing and developing strategic plans for customer/member facing improvements. Engineering all customer touch points to assure AHIMA values were delivered with highest quality care. Managed and oversaw customer care operations via cross-functional workgroups, projects, and customer relations’ staff. Led customer experience taskforce in taking voice of the customer and developing actionable items that had a positive impact on the customer/member experience overall. Functioned as the organization’s designated neutral/impartial dispute resolution practitioner by providing confidential assistance to key stakeholders (members, volunteers, etc.) and assisted in the resolution of concerns and critical situations related to delivering effective and efficient customer service to customers/members. Jay received his Bachelor’s in Healthcare Management from St. Peter’s College, and his Master’s in Business Administration from Argosy University. He has earned his certification for association executive (CAE) and is a scholar of ASAE’s Diversity and Executive Leadership Program.
5:15 PM - 5:35 PM
Advocacy Skill Building for Association Professionals
Associations need effective policy advocates, and this webinar will show you how. Learn tips on the “dos and don’ts” of advocacy, handling a meeting with a policy decision-maker like a professional, and making an effective case for your issue to policymakers. This webinar will give you the skills and comfort level to stand up and advocate for your organization, regardless of whether you are advocating to a government official, funding source or local decision-making body.

Learning Objectives: At the completion of this session, participants will:
• Learn how to build relationships with decision-makers to successfully obtain the meeting
• Learn to skillfully use association facts, data and/or cases to tell your story
• Navigate the underlying policy or rule-making structure to build your case, such as legislation or regulation
• Understand how to build consensus or a base of support for your association issue
Sharmila Sandhu, JD (American Occupational Therapy Association (AOTA))
Sharmila Sandhu, JD
Sharmila Sandhu is Vice President, Regulatory Affairs for the American Occupational Therapy Association (AOTA). She received her undergraduate degree from Cornell University and her law degree from the American University, Washington College of Law in Washington, DC. In her current role at AOTA, Ms. Sandhu leads a team of regulatory affairs professionals to represent and promote the profession of occupational therapy with federal agency officials, insurance payers and other national policy stakeholders in regard to fair reimbursement, coverage, and correct health care procedural coding in skilled nursing facilities, acute care hospitals, inpatient rehabilitation facilities, home health care and outpatient settings. Ms. Sandhu is a member of the American Health Lawyers Association and the District of Columbia Bar Association.
Blanca Campos, M.P.A (Community Behavioral Healthcare Association of Illinois (CBHA))
Blanca Campos, M.P.A
Blanca Campos, M.P.A.is Vice President of Policy and Government Affairs for the Community Behavioral Healthcare Association of Illinois (CBHA). Blanca has been involved in the government affairs realm of the association industry for over nine years and in that capacity has led advocacy efforts at all levels of government. Blanca knows what truly drives change and how nonprofits can be an important bridge between policymakers and their constituents. In her current role as the Vice President of Policy and Government Affairs at Community Behavioral Healthcare Association of Illinois (CBHA), Blanca is responsible for engaging in public policy advocacy to highlight the need for all people to work together to break down the barriers that keep individuals from getting the mental health help that they need. She understands that we all have a role to play in changing the culture around behavioral health and, through effective advocacy, we can achieve the greatest good and bring hope to the greatest number of people.
5:35 PM - 5:55 PM
Digital Marketing and Communications: Owned and Paid.
Fundamentals of marcom: Strategies, tools, and tactics
Michael Martinez, CAE (Digital Marketing & Communications Consultant)
Michael Martinez, CAE
Michael Martinez is a digital marketing and communications consultant who has been involved with nonprofit associations for more than 20 years. His writing and editing recently won an award from the Los Angeles Press Club. Throughout his career, he has been a leader and project manager for Latino journalist associations at the regional and national levels, where he also enjoys working as a volunteer mentor to Hispanic students and professionals. On behalf of those associations, he has been a fundraiser, securing grants from foundations, media outlets, and major corporations. He also created and led partnerships with leading newspapers that became a national model for encouraging better Latino representation in the nation’s newsrooms. Michael has also worked as a journalist and editor for some of the world’s biggest media outlets, such as CNN, and he has traveled the world as a correspondent covering the major assignments of the day. He now focuses on technology, contributing to its advancement for the benefit of humanity. He has done nearly every job in publishing, on all platforms (print, broadcasting, digital). In his spare time, you are likely to find him sail racing on the California coast and the Great Lakes, or doing triathlons.
5:55 PM - 6:15 PM
Panel Discussion 2:
Contextualizing the Content to Reality of African Associations
1. Elizabeth Gitau
2. Mungai Nfi
3. Gregg Talley

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