AfSAE Virtual Africa Association Summit (AAS2)

WELCOME &
Presentation by South Africa National Convention Bureau (SANCB)
Bjorn Hufkie, GM: MIC Sales, SANCB

Reimagining African Civil Societies Beyond AGENDA 2063

2020 is a redefining year for Associations not only in Africa but across the world. In the post-COVID-19 pandemic world, it is only those Associations that demonstrate agility and adaptability that will survive 2020 and beyond. The pandemic has created unprecedented disruptions occasioning restructuring of Association leadership and governance structures, redesigning of membership communications and engagement, revision of revenue models and remodeling of association events among others. It is with no doubt that Associations Beyond 2020 will look different.

Panelists during this session will deep-dive into the nature, structure, form, and substance of the African Association of future dissecting the dos and don’ts while offering an opinion on what a successful Association needs to be doing now in anticipation of the future.

Panelists:
1. Jeffers Miruka – African Society of Association Executives (AfSAE)
2. Kevan Jones - Southern African Communications Industries Association (SACIA)
3. Heidi Goubran - Africa Society for Blood Transfusion
4. Luc Bodea- Director of the International Conference on AIDS and STIs in Africa
(ICASA) and the Coordinator of the Society for AIDS in Africa (SAA).

Adversity is often the catalyst for strategic planning. During this time of world-wide contagion, COVID-19 has created hardship far exceeding that which was faced during the 1918 flu pandemic. Health disparities, economic instability, employment infrastructure, as well as social equality have been called into question. Fear and chaos abound. Former South African president, Nelson Mandela said, “I learned that courage was not the absence of fear, but the triumph over it.” This historic moment gives rise to critical perspective-taking, that is incumbent upon us all. Join this mother-daughter team, on a cross-generational journey, reflective of strategic victory. As the eldest grandchild and eldest great-grand-daughter of an American Tuskegee Airmen, this duo will take us on a journey illustrating the magnitude of enduring legacy. Leave this session knowing that together, we with our common bonds, have the power to answer tomorrow’s challenges, even in the face of adversity.

LEARNING OUTCOMES:

(1) Attendees will recognize the need for foresight, as it relates to strategic future planning.

(2) Attendees will list key strategic resilience drivers, especially in the face of catastrophes.

(3) Attendees will analyze the principles of struggle-recovery, related to resilience, and identify ways to build this concept.

(4) Attendees will identify process action steps that can be utilized to facilitate strategic vision.

Finance is more than “number crunching”. One of the most important functions of the financial leader is to safeguard the association’s assets, which begins with understanding and contributing to the organization’s operating strategy. Thus, there must be a purposeful relationship between
finance and organizational strategy.

Learning Objectives:
* What will attendees learn and be able to do as a result of your session? Good learning
objectives are short and action-oriented. Please note: a 60-minute session should have no more
than three learning objectives, and sessions 25 minutes long should have no more than two.

Learning Objectives:
1. Data is King. Who owns the data?
2. Collaboration fuels innovation.
3. Think Big! Transition from tactical leader to strategic partner.

The global community is navigating a public health emergency, and economies are in crisis. The result is an undeniable impact on associations, our members, and the industries they represent. Perhaps now, more than ever, associations must continue to demonstrate value to prospects and members. How will your organization reach core audiences with its value proposition? Is there a plan? If not, this session is for you. Participants will learn to identify key marketing channels, define core elements of a membership marketing plan, and set measurable goals for success. Participants will also receive a digital membership marketing plan template and tips to help jump-start planning for the coming year.

Takeaways/Learning Objectives:

1. Participants will learn to identify marketing channels key to their membership development efforts.

2. Participants will review the core elements of a membership marketing plan and explore how each contributes to the association’s success.

3. Participants will learn how to define key benchmarks for their membership marketing efforts and set measurable goals for success.

Associations need effective policy advocates, and this webinar will show you how. Learn tips on the “dos and don’ts” of advocacy, handling a meeting with a policy decision-maker like a professional, and making an effective case for your issue to policymakers. This webinar will give you the skills and comfort level to stand up and advocate for your organization, regardless of whether you are advocating to a government official, funding source or local decision-making body.

Learning Objectives: At the completion of this session, participants will:
• Learn how to build relationships with decision-makers to successfully obtain the meeting
• Learn to skillfully use association facts, data and/or cases to tell your story
• Navigate the underlying policy or rule-making structure to build your case, such as legislation or regulation
• Understand how to build consensus or a base of support for your association issue

Fundamentals of marcom: Strategies, tools, and tactics

Contextualizing the Content to Reality of African Associations
1. Elizabeth Gitau
2. Mungai Nfi
3. Gregg Talley